Professional Summary
Performance Marketer | Digital Strategist | AI Explorer
I work in digital marketing and have a lot of experience with data analysis, campaign optimization, and performance marketing. I have worked in the sector in both India and the UK, and my area of expertise is converting insights into growth- and ROI-driven plans.
I started my career as a marketing intern at Outlook Magazine, one of India’s leading media brands, where I gained practical experience in audience engagement and content promotion. I then worked for 2.5 years as a Performance Marketer at a hospital in Jaipur, where I oversaw paid campaigns that increased patient inquiries by 30% and enhanced ROI by more than 40%.
Following my graduation from York St. John University in London with a Master’s in Digital Marketing, I worked as an intern at Imagoverse, where I concentrated on lead generation and paid advertising marketing. I presently manage and optimize digital initiatives as a Performance Marketing Intern at Genius Geeks.
I’m currently on a UK graduate visa and want to contribute my data-driven methodology and cross-market knowledge to a vibrant, goal-oriented marketing team.
Skills
Canva WordPress Google Ads
Meta Ads Remarketing Tags Setup Linkedin ads
My Journey as a Performance Marketer
Over the last three years, I’ve grown into a performance marketer who thrives at the intersection of data, creativity, and results. From healthcare to tech, India to the UK, each step has deepened my passion for digital strategy—and my ability to turn clicks into conversions.
Performance Marketer
Plastic Surgery Centre
Aug 2021 – Nov 2023 | Jaipur, India
My journey started in the healthcare space, where I led high-impact campaigns for a plastic surgery centre. It was here that I learned how performance marketing could be used to create real-world outcomes—measurable, meaningful, and fast. I implemented multi-channel campaigns across Google Ads, Meta Ads, and display networks, achieving: optimized—discovering that numbers tell stories, and those stories drive growth.
– Planned, executed, and optimized paid advertising campaigns across Google Ads, Facebook, and Instagram, resulting in a 30% increase in patient inquiries and a 40% improvement in ROI over two years.
– Conducted in-depth keyword research and implemented conversion-focused ad copy, achieving a 25% reduction in cost per lead (CPL).
– Set up and managed end-to-end performance tracking using Google Analytics and Facebook Pixel, improving attribution accuracy and enabling data-led decision making.
– A/B tested landing pages and ad creatives, leading to a 15% boost in conversion rates.
– Collaborated with the internal team to align marketing goals with seasonal campaigns, service line promotions, and new patient acquisition strategies.
– Monitored and reported on campaign performance weekly, using insights to continually refine targeting, bidding strategies, and ad formats.
A New Chapter in London
In January 2024, I moved to London, United Kingdom, to pursue a Master’s in Digital Marketing—a one-year program focused on advanced strategies, consumer behavior, and digital transformation.
This wasn’t just about a degree—it was about challenging myself in a global context, learning from top minds, and putting theory into practice in real-world roles.
Performance Marketing Intern
iMagoverse (Remote – London)
Jun 2024 – Sep 2024
At iMagoverse, I entered a fast-paced startup world where I managed multi-platform campaigns across Google and Meta ads.
– Assisted in planning and executing paid digital campaigns across Google Ads and social media platforms.
– Analyzed campaign data to optimize ad performance and improve ROI.
– Conducted A/B testing on ad creatives and targeting strategies.
– Collaborated with the creative team to align messaging with brand goals focused on enhancing creativity in children.
Highlights include:
- 15% increase in CTR through audience-focused creatives
- 12% uplift in landing page conversions via A/B testing
- 18% rise in engagement from precise audience segmentation
This role sharpened my ability to work cross-functionally, analyze data in real time, and think globally while acting locally.
Performance Marketing Intern
Genius Geeks (Remote – London)
Feb 2025 – Present
At Genius Geeks, I further honed my skills in performance marketing by contributing to campaigns that drove real ROI.
– Supported the planning, execution, and optimization of paid digital ad campaigns across platforms like Google Ads and Meta Ads.
– Monitored campaign performance using tools such as Google Analytics and generated regular reports on key metrics like CTR, CPC, and conversion rates.
– Conducted keyword research, audience segmentation, and assisted with A/B testing of ad creatives.
– Collaborated with cross-functional teams to ensure alignment of campaign goals with business objectives.
– Helped improve lead generation and ROI through data-driven targeting and budget adjustments.
Highlights include:
- 10% improvement in CPC efficiency
- 14% boost in ad engagement from new creative strategies
- 9% increase in conversion rate from ongoing optimization
Working in an agile team helped me become faster, sharper, and more experimental with my approach to paid media.
EDUCATION
Master in DIgital Marketing (MSc) JAN 2024 – JAN 2025
York St John University, London
– Completed extensive coursework in subjects like content planning, data-driven decision
making, social media advertising, and search engine marketing (SEM).
– Conducted an in-depth study comparing the return on investment (ROI) of social media advertising (including platforms like Facebook, Instagram, and LinkedIn) with Google Ads. The research involved analyzing campaign performance metrics, cost-efficiency, audience targeting capabilities, and conversion rates. The findings highlighted key strengths and limitations of each advertising channel, providing strategic recommendations for businesses aiming to optimize their digital marketing spend.
Bachelor of Commerce (Honors) in Business Management July 2018 – July 2021
Poornima University, Jaipur, India
– Gained a strong foundation in business principles, including strategic planning, financial
analysis, and consumer behavior