My journey into performance marketing has been a combination of daring decisions, a variety of businesses, and a passion for narratives based on facts.
I first experienced the power of strategic messaging in the fast-paced media landscape of Outlook Magazine in India. During my 2.5 years at a prestigious hospital in Jaipur, where I was doing more than just running advertisements—I was helping people get access to vital healthcare—that early spark became into a passion. In a setting where outcomes were crucial, I discovered how to create campaigns that did more than just work; they had an impact.

I was hungry for more, so I jumped into freelancing in fields in India like wellness, education, and e-commerce, utilizing each assignment as a sandbox to test, learn, and improve my strategy for paid advertising. Each customer presented a fresh challenge along with a deeper understanding of the ways in which various audiences click, think, and convert.
I made the bold decision to move to London in January 2024 and enrolled in York St. John University’s Master of Digital Marketing program. Here, I’m honing my abilities even more and staying on top of tools, trends, and tactics in a world that is quickly moving toward a digital-first environment.

I’ve had the opportunity to work with two fascinating organizations as an Intern in London while I’ve been a student: Imagoverse, where I helped create daring, experimental campaigns, and now Genius Geeks, a vibrant tech company where I assist in creating creative yet precise performance marketing tactics as an Intern